Today United Airlines and Saks Fifth Avenue unveiled a United Polaris-themed takeover of the windows in the luxury retailer's flagship store on Fifth Avenue in New York City. Entitled "Now Arriving," the 14 storefront windows display a replica of a United Airlines plane.
The center six windows feature a re-creation of the United Polaris experience, including actual United Polaris seats, which will debut on flights in February, and the cabin's custom Saks Fifth Avenue bedding suite."We designed these windows to give passersby the feeling that they are actually walking through the luxurious United Polaris cabin," said Mark Briggs, executive vice president, creative, Saks Fifth Avenue. "The attention to detail throughout the installation is impressive, from the real United Polaris seats and Saks bedding to the United flight attendant uniforms and Saks' signature fashion represented by the season's top ready-to-wear resort looks."