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United Airlines has appointed Karolien De Hertogh as Director Sales U.K. and Ireland, effective 15 February 2023. De Hertogh brings more than 15 years of industry experience to her new role, taking over from Bob Schumacher.
De Hertogh, who will report to Managing Director International Sales, Marcel Fuchs, will be responsible for spearheading United's overall sales strategy in the U.K. and Ireland. Her appointment comes at a time of further expansion in both the U.K. and Ireland this year, with the introduction of an additional second daily flight between London Heathrow and Los Angeles, starting 26 March 2023, increasing the number of daily services between London Heathrow and the U.S. to 23. United is also scheduled to introduce a new daily nonstop seasonal service between Shannon Airport and its hometown hub at Chicago O’Hare, starting 26 May 2023, as well as a second daily flight from Dublin to New York/Newark for the summer season, commencing 23 April 2023.