Star Alliance returned to Frankfurt, the place of its birth, to celebrate 20 years of “Connecting People and Cultures”. For the next decade, the Alliance announced a strategy of harnessing digital technology to further enhance the travel experience of Alliance customers.The Alliance’s Chief Executive Board, comprising the CEOs of all 28 member airlines, will hold its summer board meeting in Frankfurt on May 14th, during which the CEOs will be briefed on the progress of the Alliance’s current business plan and future strategy.
The meeting falls exactly 20 years to the day when its founder members – Air Canada, Lufthansa, Scandinavian Airlines, THAI and United – first stunned the aviation industry with the announcement that they would come together to form the world`s first global aviation alliance.“Our founding fathers had a very forward-thinking vision back in 1997,” said Jeffrey Goh, who took over as CEO of Star Alliance in January this year. “From that moment on Star Alliance was destined to drive innovation in the airline industry. We have done this successfully for the last 20 years, constantly striving to meet that original vision of a global network seamlessly integrated for international travel.”